Wednesday, March 13, 2013

Palm Beach Gardens location brings concept to Florida



Oil & Vinegar will officially unveil its grand opening for the new Palm Beach Gardens Florida location with a ribbon cutting ceremony on Friday March 22nd. The Palm Beach Chamber of Commerce will be the organization conducting the ribbon cutting. The Grand Opening is to be a three day event ending on Sunday, March 24. In tandem with The Garden Mall where the location resides, the specialty food retailer will be part of a Health & Wellness Festival with a personal appearance from Dr. Oz from The Dr. Oz Show on Saturday March 23, from 10 a.m. to 6 p.m.  







FRANCHISEE PROFILE:

Name: Norman Watson
Opening Date: November 2012; Grand opening March 22, 2013
Address: 3101 PGA Blvd. Suite F139, Palm Beach Gardens, FL
(Within The Gardens Mall)
Local Community: West Palm Beach, FL
Phone Number: (561) 267-5110

Norman Watson, 54 years old, grew up in Roswell, New Mexico on a farm and ranch and went to New Mexico State University, graduating in 1981 with a degree in Agriculture Engineering. After college, he spent over 30 years in engineering and business development within the energy and natural gas industries under parent company Kinder Morgan Inc. About three years ago, Norman suffered a brain hemorrhage marking a great change in his life. Following, one day he was in an Oil & Vinegar store near Houston and liked the store’s concept and inquired about franchising opportunities, which helped put his mind to a new goal. Norman retired in 2011 while still with Kinder Morgan. When Norman moved from Houston in August 2011, it took over a year to find a location for the Oil & Vinegar location in Florida, the only in the state, when they opened in November 2012. Norman cites this professional shift as being very rewarding to his life.

How did you learn about the brand?
I was in the Houston-area Oil & Vinegar and really liked the concept, so I inquired about it.

Why did you choose an opportunity with Oil & Vinegar?
It was a chance to do something I enjoy. I like the experience, presentation, environment and interaction the stores offer, something I don’t think you find in a lot of other culinary shops. I also love to cook and host, so it was a good fit.   In addition, the Oil & Vinegar Franchise support made all the difference in me making my final decision.

Are you involved with any charities or do any community outreach with your business?
We have given donations and continue to support various charities through their events and activities, and are looking to be more involved with the local community moving forward. I am also a member of the Palm Beach Chamber of Commerce.

What challenges have you overcome to get where you are now?
Finding the ideal location for our store was the biggest challenge. I scouted a lot of locations, but wanted to make sure we found the perfect spot for our customers. Also, learning the business and getting the perfect staff has been a challenge.  Our staff currently consists of six employees, one being my daughter, who is the store manager, so it is a great mix of talented people.

What are your expansion or development plans? What is your end goal with Oil & Vinegar?
Being new to the retail business, I will make sure I’m successful at the store at-hand first. I do have the Oil & Vinegar rights for Palm Beach County, which I will consider in the future.

What are some of the publications you read? Local? National? What is your goal publication with your business?
Palm Beach Post, Florida Weekly, Jupiter Courier, area TV stations

Do you have any other interesting hobbies or passions?
I love to cook, entertain and do small projects around the house.



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